A client asks for phishing testing, and the obvious response is to compare template libraries. That isn't enough for an MSP. You also need to know whether the platform can handle multiple tenants, work with Microsoft 365 or existing email security, automate campaigns, produce useful reports, and support a service model that remains profitable after deployment.

The right phishing simulation tools should help you establish a baseline, deliver safe tests, reinforce better behaviour and show progress to customers. They shouldn't create a second full-time administration job. Pricing transparency matters too. Quote-based licensing can make a strong product difficult to package into a predictable monthly service, particularly when every client has different user counts and requirements.

Simulations improve resilience by testing how people respond. They don't tell you whether a customer's credentials or domains have already appeared in leaked data. That's where dark web monitoring adds another layer of visibility. GoSafe combines Go Phish Live with continuous dark web monitoring, clear alerts, breach breakdowns and a fully white-label reseller model, allowing service providers to join behavioural training with exposure monitoring.

1. GoSafe Features, Dark Web Monitoring Tool and Cybersecurity Features

GoSafe takes a different position from a standalone awareness product. Its Go Phish Live capability supports realistic phishing simulations and automated follow-up campaigns, while the wider platform continuously scans for exposed credentials and breached company data. That combination is useful for an MSP because it joins the question, “Will a user spot this message?” with the separate question, “Has this organisation already been exposed?”

The platform is designed to keep administration understandable. It monitors leaked passwords, email credentials, phone numbers, domains and breached data, then presents findings through email alerts and a straightforward dashboard. AI-driven risk scoring helps prioritise exposures, while redacted breach previews and breach breakdowns give the service provider a practical basis for customer conversations.

Why the combined model works for service providers

A phishing campaign produces behavioural evidence. Dark web monitoring produces exposure evidence. Together, they make it easier to explain why a customer should fund ongoing security work rather than buy a once-a-year test.

GoSafe also includes domain monitoring, mobile phone number monitoring, instant breach search and AI email or EML checking. These features can support an incident conversation when a customer receives a suspicious message or discovers that a user account may have been compromised.

Practical rule: Treat low simulation click rates as a useful signal, not proof that the organisation is safe.

The trade-off is scope. GoSafe is focused on monitoring, detection and training, not endpoint protection, network hardening or replacement of core technical controls. Dark web visibility also has limits, and user adoption still determines whether training changes behaviour. For partners that want a reseller program for MSPs, the advantage is the fully brandable delivery model, no need to build security tooling internally and no requirement to maintain a specialist security team.

Best fit: MSPs, IT support companies, cyber consultants and other providers that want to sell a combined phishing and exposure-monitoring service under their own brand.

GoSafe product features

2. KnowBe4 Security Awareness Training

KnowBe4 is a strong choice when a customer expects breadth. Its platform combines phishing simulations with a substantial awareness library, automated campaigns, in-the-moment feedback and detailed programme reporting. That depth suits larger customers, regulated environments and MSPs that need to provide a formal training service rather than occasional testing.

The platform's reporting is a practical strength. Administrators can examine programme activity, user behaviour and campaign trends in considerable detail. That gives an MSP more material for management reports, audit evidence and targeted retraining, although the same depth can feel heavy for a small tenant with limited administrative capacity.

Where KnowBe4 earns its place

KnowBe4 offers a mature set of simulation and learning workflows, including localised content relevant to UK organisations. Its UK G-Cloud presence may also matter to providers serving public-sector or procurement-sensitive customers. The platform can support repeatable programmes, but the partner needs to define the service wrapper, reporting cadence and escalation process.

Pricing varies by tier and volume, so partners should model the full tenant lifecycle rather than compare a headline licence alone. Factor in campaign design, mailbox configuration, report review, customer meetings and remediation support. A premium platform can still work commercially when the service is packaged properly, but it may be harder to justify for very small clients.

KnowBe4 Security Awareness Training

For a broader service, pair simulation results with dark web monitoring phishing awareness integration. KnowBe4 is strongest on awareness depth, while GoSafe can add exposure alerts and compromised credential visibility without asking the MSP to build another platform.

Best fit: Providers serving customers that want extensive content, mature reporting and a structured security-awareness programme.

3. Proofpoint Security Awareness Training, formerly Wombat

Proofpoint suits customers that want phishing training informed by a wider threat-intelligence environment. Its security-awareness offering supports targeted simulations, teachable-moment interventions, culture assessments and benchmarking. That makes it a credible option for enterprise customers where the training programme must connect with a broader risk narrative.

The targeted approach matters for MSP delivery. A single campaign sent to every employee can produce a simple click metric, but it doesn't tell the customer which roles, departments or workflows need attention. Proofpoint's programme design supports more focused exercises and learning paths, although the initial setup requires careful planning.

A strong enterprise option with commercial friction

Proofpoint's integration with its own threat telemetry is a clear advantage for customers already using the Proofpoint email-security stack. Localised UK materials, multilingual support and mature reporting can also help an MSP deliver a service across different business units or regions.

The main drawback is commercial visibility. Pricing is generally quote-based, which makes margin and packaging harder to assess before a partner has qualified the customer. Feature richness also creates a service-design obligation. An MSP shouldn't sell the platform as a simple automated add-on if the customer needs campaign governance, stakeholder approvals and detailed benchmarking.

Proofpoint is better suited to a managed programme than a low-touch licence resale. Define who approves scenarios, who reviews failures and how the customer receives results before committing. That protects the relationship and stops a complex platform from becoming an underused dashboard.

Proofpoint Security Awareness Training

Best fit: Enterprise and regulated customers that already use Proofpoint or need targeted campaigns, benchmarking and regional support.

4. Microsoft Defender for Office 365 Attack Simulation Training

Microsoft Defender for Office 365 Attack Simulation Training is the natural starting point for Microsoft-first customers. It uses existing Microsoft 365 identities and mail flow, with scenarios covering credential harvesting, payloads, QR codes and reply-chain attacks. For a customer already licensed for the relevant Defender or Microsoft 365 package, native integration can remove much of the connector and identity work associated with a separate product.

That simplicity is valuable to an MSP managing many Microsoft tenants. Entra ID targeting supports familiar user and group administration, while guided campaigns and risk analytics keep delivery close to the customer's existing security workflow.

The licensing boundary matters

Attack Simulation Training is available through Microsoft Defender for Office 365 Plan 2 or Microsoft 365 E5 licensing. If a customer doesn't already hold the required entitlement, the apparent low-cost option may become a licensing discussion. An MSP should confirm the tenant's plan before promising a phishing-testing service.

Native delivery doesn't guarantee a complete awareness programme either. Template variety and training depth may be narrower than specialist platforms, and the customer's mail-security policies still need safe configuration. Coordinate allow-listing, monitoring and rollback procedures so a simulated campaign isn't blocked or mistaken for a live attack.

The best integrated tool is still a poor managed service if the partner can't produce a report the customer understands.

Microsoft's platform is particularly suitable when the goal is efficient testing inside an established Microsoft security stack. If the customer needs a broader branded service, add a separate exposure-monitoring layer and present both outputs in a clear monthly or quarterly review. Providers can also use the practical model described in sell phishing testing like an MSP.

Microsoft Attack Simulation Training documentation

Best fit: Microsoft 365 customers that already have the necessary licensing and want native identity, mail-flow and reporting integration.

5. Hoxhunt

Hoxhunt puts engagement and adaptive automation ahead of a large administrator-led campaign catalogue. Its simulations can adjust to user behaviour, role and history, with in-the-moment coaching and gamification built into the experience. That makes it attractive when a customer has run traditional awareness campaigns but struggles to keep employees participating.

For an MSP, the operational appeal is obvious. Automated journeys can reduce the amount of manual scheduling, targeting and follow-up required across multiple organisations. That can help a provider manage a larger customer base without treating every campaign as a bespoke project.

Engagement is useful, but define the service boundary

Hoxhunt's positive-reinforcement approach is generally better suited to a constructive reporting culture than a punitive “gotcha” exercise. Adaptive difficulty can also help avoid sending the same obvious test repeatedly, which would teach employees to identify the campaign rather than recognise the underlying risk.

The trade-off is cost visibility. Hoxhunt pricing is quote-based and generally positioned toward the middle or upper end of the market. A reseller needs to understand minimum commitments, user bands, support terms and what the vendor expects the partner to manage. The platform's emphasis on phishing may also mean that customers need additional learning content for a complete security-awareness programme.

Use Hoxhunt when engagement is the buying priority and the customer values automation. Don't choose it solely because the interface looks easier. Confirm how the MSP will access tenant-level reporting, handle exceptions and evidence progress to the customer's management team.

Hoxhunt

Best fit: Organisations and MSPs that prioritise adaptive learning, participation and reduced campaign administration.

6. Terranova Security, Fortra Phishing Simulation Software

Terranova Security offers a balanced phishing-simulation and awareness platform for organisations that want realistic campaigns without creating a heavily manual operating model. Its content is informed by Microsoft phishing intelligence, and broad language support makes it practical for UK businesses with international teams.

The interface and targeting model are important here. A platform can include strong content yet still create friction if an administrator needs specialist support for every campaign. Terranova is positioned as an easier-to-use option, which may suit an MSP that wants to standardise delivery while allowing customers some control.

A sensible middle ground

Fortra's enterprise backing can reassure buyers that want an established supplier, while UK language support helps avoid awkward localisation gaps. The platform may be a good fit where realism, usability and training bundles matter more than an unusually large ecosystem of connectors.

Pricing is mainly quote-based, and the product has a smaller community footprint in some UK sectors than the largest awareness vendors. That doesn't make it unsuitable, but it does place more responsibility on the reseller to validate support, onboarding and documentation.

Before selecting Terranova, run a tenant-management test. Create a customer, assign roles, launch a controlled campaign, export a management report and remove access. That exercise tells you more about recurring operational cost than a feature list does.

Terranova Security

Best fit: Global or UK organisations seeking realistic, multilingual simulations with a balanced administration experience.

7. Mimecast Engage Awareness Training with Phishing Simulation

Mimecast Engage makes the most sense when the customer already relies on Mimecast for email protection. It connects phishing testing with performance dashboards, human-risk scoring, micro-learning and manager-friendly trend reporting. That creates a familiar service story for an MSP already managing the customer's mail-security environment.

The platform's reporting emphasis is useful for customer reviews. Managers don't necessarily need every campaign detail. They need to know which behaviours are changing, which teams need attention and whether reporting is improving. Engage is designed to make those conversations easier.

Integration is both the advantage and the constraint

Mimecast's SAFE Phish capability supports de-fanged real-world testing, while the wider learning content includes monthly micro-learning and UK or EMEA-oriented materials. The result can be a coherent awareness service for customers that want training close to email protection.

The main operational issue is mail-flow interaction. Simulated messages may need allow-listing and policy tuning to avoid filtering conflicts, and an MSP must document those changes carefully. If the customer later changes email-security settings, campaign delivery can change too.

Standalone pricing isn't always transparent because Engage is often sold as part of wider Mimecast plans. Build a full commercial comparison before presenting it as an add-on. The product is compelling for an existing Mimecast customer, but less compelling when the MSP must introduce the entire stack to run simulations.

Mimecast Engage Awareness Training

Best fit: Customers already using Mimecast Email Protection and organisations that value simple risk-trend reporting for managers.

8. Barracuda Security Awareness Training, formerly PhishLine

Barracuda Security Awareness Training combines simulation with Barracuda's email-threat environment and offers both self-service and managed-service routes. That MSP orientation makes it worth considering for providers already delivering Barracuda Email Protection and looking for a connected awareness offering.

The simulation mechanics support more detailed scenarios, including urgency stamping, geolocation flags, DLP tags and phone-home macros. Those capabilities can help a mature programme move beyond generic password-reset messages, although they also require governance. A technically clever simulation isn't automatically a commercially sensible one.

Built for partners, subject to the stack

Barracuda provides MSP-friendly packaging and managed-service options, which can reduce the burden on a provider's internal team. A reporting button and multilingual content, including UK English, also help with adoption across mixed customer environments.

Pricing is usually tied to Barracuda Email Protection and requires a quote. That makes it difficult to compare as a standalone recurring service. The user interface and content depth may also feel less polished than awareness-first platforms, so arrange a practical demonstration before standardising it across your customer base.

Barracuda is strongest when the partner already has the operational relationship, mail-flow access and vendor knowledge. If your portfolio is otherwise vendor-neutral, assess whether the integration benefit justifies adding another security ecosystem.

Barracuda Security Awareness Training

Best fit: Barracuda partners and MSPs that want managed packaging alongside an existing Barracuda email-security deployment.

9. Cofense PhishMe, Cofense Security Awareness Training

Cofense PhishMe focuses tightly on phishing recognition and reporting. Its experiential simulations mirror real threats, while integrated learning and optional managed services help organisations move from testing to response behaviour. The link with Cofense Reporter and phishing-response workflows is especially relevant when the customer wants employees to report suspicious messages, not merely avoid clicking.

That reporting focus changes how an MSP should measure the service. A falling click rate is useful, but a customer also needs to know whether users report suspicious emails promptly and whether the security team can act on those reports. Cofense's broader response tooling can support that operating model.

Specialist depth with a managed option

Cofense has a strong phishing specialism and can use highly reported threats as the basis for simulations. The fully managed simulation option is valuable for lean IT teams or MSPs that don't want to design every campaign themselves.

The trade-off is limited public pricing and a smaller volume of public end-user reviews than some larger competitors. Quote-based buying isn't necessarily a problem for an enterprise service, but partners should establish implementation responsibilities, support boundaries and renewal terms early.

Cofense makes sense when phishing reporting is central to the customer's incident workflow. It may be less suitable for a provider seeking a broad, low-touch awareness library with minimal programme design.

Cofense PhishMe

Best fit: Security teams and service providers that want specialised phishing conditioning, reporting workflows and an optional managed delivery model.

10. SoSafe Human Risk Management Platform

SoSafe is a strong option for UK and European customers that want behavioural awareness training with regional relevance. Its platform combines phishing simulation and learning with an AI-assisted Simulation Studio, adaptive micro-learning and compliance-oriented content. That positioning can help an MSP serve organisations that care about employee behaviour, data protection and localised training in the same programme.

The platform also offers white-label options and seat-based packages, which may interest resellers building a branded service. Still, partners need to distinguish between a platform that can be branded and a complete white-label operating model. Confirm what the customer sees, what the MSP controls and how reports carry the partner's identity.

Localisation and pricing need validation

SoSafe's Essential to Ultimate structure and degressive per-user approach may help with account growth, particularly where customer estates vary in size. Public pricing details remain limited, however, so request a partner quote that covers tenant administration, support and branding rather than only end-user access.

Its ecosystem and connector range may not be as extensive as those of longer-established US-centric vendors. That could be acceptable for an EMEA-focused provider, but it should be tested against the customer's identity, mail and reporting requirements.

SoSafe is a good fit for organisations that want localised content and a behavioural-science approach. For a broader managed service, combine its training output with a clear exposure-monitoring workflow, so the customer can see both human risk and compromised data.

SoSafe Human Risk Management Platform

Top 10 Phishing Simulation Tools Comparison

Turn Phishing Testing Into a Practical Managed Service

The best tool depends on the customer's existing stack and the service you can operate consistently. Microsoft-first customers may favour Defender Attack Simulation Training because identity and mail flow are already in place. Large or regulated customers may prioritise Proofpoint, KnowBe4, Cofense or SoSafe for reporting, benchmarking, localisation and programme depth. Engagement-led programmes may benefit from Hoxhunt's adaptive automation, while Barracuda and Mimecast are natural choices for customers already using their email-security platforms.

MSPs should assess more than campaign features. Test tenant creation, delegated administration, role permissions, report exports, support response, campaign approval and offboarding. Ask whether pricing is transparent enough to create a monthly package, and check whether minimum commitments or bundled licensing could erode margin as smaller customers join the service.

A workable implementation starts with a baseline campaign. Coordinate with the customer before sending anything, confirm the mail-flow controls, agree safe landing pages and make sure HR and relevant stakeholders understand the exercise. The NCSC phishing guidance says user training can be over-emphasised in phishing defence, but it still includes simulations as part of a wider defensive layer. That is the right operating principle. Training supports technical controls, it doesn't replace them.

Follow the baseline with targeted learning for the teams, roles or behaviours that need attention. Reports should cover more than opens and clicks. Track click rate, report rate, time to report and credential-submission rate, then explain what each measure means to the customer. A user who doesn't click but also doesn't report a suspicious email may still leave the organisation exposed during a live incident.

Set a repeatable review cycle, whether the customer prefers monthly service reporting or quarterly governance meetings. Compare the baseline with later campaigns, discuss repeat failures, record remediation and adjust difficulty gradually. The benchmark evidence is clear about the value of persistence. A report covering 12.5 million users across 35,681 organisations found baseline susceptibility of 32.3% for British and Irish employees, compared with a 34.3% global average. Organisations using consistent training and repeated simulations reduced average susceptibility to 18.4% within 90 days and 4.5% after a year in that dataset, as reported in the UK and Ireland phishing benchmarking results.

That improvement shouldn't become a vanity metric. The UK threat environment remains active. The Government's 2025/2026 survey recorded phishing affecting 38% of businesses and 25% of charities, with estimates of about 5.13 million phishing cyber crimes against UK businesses and 523,000 against UK charities in the previous 12 months, according to the Cyber Security Breaches Survey 2025/2026. The same survey found that only 19% of businesses and charities provided some form of staff training in the previous 12 months, as reported in UK training-readiness coverage. That gap gives MSPs a practical service opportunity, provided they sell sustained measurement rather than a one-off test.

Simulations still answer only part of the risk question. They show how employees respond to controlled messages, but they don't reveal every credential, email address or domain that has already surfaced in leaked data. Pairing a simulation platform with GoSafe's continuous dark web monitoring adds compromised email and domain detection, exposed-password alerts, clear breach breakdowns, redacted previews and a simple customer-facing dashboard.

The result is a broader recurring revenue security service. You can sell phishing testing as an ongoing behavioural programme and add white label dark web monitoring as an exposure-monitoring layer. GoSafe is fully white-label, so you can brand the platform as your own service, sell dark web monitoring under your own brand, own the customer relationship and deliver it without building security tools internally or hiring a specialist security team.

View the GoSafe reseller programme to assess the commercial model, package dark web monitoring alongside IT support, cloud services, hosting, connectivity, telecoms or web services, and decide whether a demo fits your portfolio.

GoSafe Dark Web Monitoring continuously scans for compromised credentials, exposed passwords and breached domains, then delivers clear alerts and breach breakdowns that business users can act on. Pair it with phishing simulation tools to offer a more complete, fully white-label security service, and visit GoSafe Dark Web monitoring to explore the platform.